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At some point everyone in our industry faces the dreaded explanation of what we do to our parents. Unfortunately there are still many people who do not understand the value of the work that we all do. It is important that we are able to describe our work, not only personally but professionally.
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“I rank organically for my brand terms. Why would I pay for ads on them?” How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn’t been settled.
Should You Buy PPC Ads for Your Brand Keywords?
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“Most web designer and CMS systems still follow the “basic” rules of web design…..”How Layout Affects Link Placement and SEO
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Today, people are quickly becoming aware that older SEO tactics for link building are not only less effective but many are actually harmful. Link building is always going to be an evolving, shifting and developing art form. It is important to grow & adapt with the most recent patterns and that is what BlueGlass aims to do everyday.Link Building in a Panda’s World
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… most of these are applicable to any marketing initiative, including SEO. 14 Things to Ask Before Starting a PPC Project
